Communicating science for understanding and action: tips and tricks to making your work make sense to everyone else

Wednesday, November 15, 2017 at 11:00 AM AKST
Dave Snider, National Weather Service

Complicated ideas and scientific data are often hard to understand for public or community partners. Reframing your information to serve your audience is the first step in managing your message.

Dave Snider is the Alaska Weather TV Desk program leader for the National Weather Service Alaska Region at the Anchorage Weather Forecast Office. Dave has over 20 years of broadcast television and graphics experience in Alaska, Colorado, North Carolina, and Missouri. He's earned an Emmy and other awards for covering crippling Front Range blizzards, hurricanes, and tornado outbreaks up to the Joplin tornado in 2011. Now, Dave's using those experiences and tools to help Alaska's citizens and partners receive and understand the National Weather Service weather and preparedness message through social media and the Alaska Weather TV Show. Dave is a father of two boys, a husband and grew up in Saint Louis.

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